Hello Kitty firm apologises, scraps Japan TV tie-up after China anger

2026-10-29 FMT 19

Core Tip: Sanrio’s Chinese unit apologised and scrapped its collaboration with the Japanese TV drama Vivant after the show was criticised as anti-China.

Sanrio’s Chinese unit apologised and scrapped its collaboration with the Japanese TV drama Vivant after the show was criticised as anti-China.

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Hello Kitty firm apologises, scraps Japan TV tie-up after China anger

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