Blu.E Media (Bluetooth Proximity Marketing)

Simply put it, is a way to communicate your advertising programe to nearby mobile user via Bluetooth technology. Bluetooth technology is now the latest medium for advertising and marketing. Bluetooth Proximity Marketing has become all the rage overseas as the newest way to connect with potential or existing customers. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so." In other words, if you have a cell phone in the proximity of a marketing broadcast, you would be able to receive the message or advertisement. It is the operation of pushing contents via Bluetooth to surrounding devices, in providing information, entertainment, discounts, coupons, and other promotional material to users of mobile phones and other portable Bluetooth-enabled devices.